#V2FNOW CAMPAIGN

The #V2FNOW campaign launched just before ASHG 2019 to bring awareness to variant-to-function (V2F) research. It included static banner ads and social ads that drove to a landing page on which an animated explainer video lived. At ASHG Illumina set up a video booth where researchers could record themselves talking about their V2F research and post it to social media using the hashtag #V2FNOW.